If you’re running virtually any kind of business, there’s no denying how important SEO should be as part of an overall online marketing strategy. In this guide, we’re going to show you some of the key benefits of SEO that make it so important in terms of lead generation and increased bottom line profits. With this in mind, let’s get straight to it.
Reason 1 – It’s highly cost effective
While you may have to stump up some initial cash to pay for a skilled SEO agency to work on your site, it’s impossible to deny that despite these fees, SEO is an incredibly cost-effective way to increase your influence and reach online. Of course, if you’re able to secure a top ranking for one of your primary keywords, you’ll quickly experience a huge influx of new visitors and leads into your business – but even if you manage to get on the first page, you’ll usually earn enough to cover your expenses and then some.
Reason 2 – It improves your brand awareness
When a customer is searching for a new product or service, they will often turn to the search engines first – and there’s an intrinsic level of trust given to any website that a search engine has deemed worthy of a top ranking. With this in mind, securing a top ranking for your website is a great way to improve your brand awareness, as well as the overall trust your customer is likely to have in you.
In fact, multiple studies have shown that web searchers are far more likely to trust a number one Google ranking than they are to web advertising – so investing in your search engine optimization campaign is a great way to improve your brand awareness and trust signals at the same time.
Reason 3 – Better site usability
There’s no denying that a poorly designed or functioning website is likely to frustrate and annoy your visitors – but a huge aspect of SEO is dedicated to improving your site’s usability, which gives an immediate benefit to your visitors. By changing your site’s architecture to make it easier to navigate, your website will be favored by search engines and users alike – so it’s certainly worth hiring an agency who have extensive experience with on-page site optimization. Often, just a few small changes can lead to profound effects, too.
Reason 4 – More web traffic
One of the biggest reasons why it is so important for businesses is because it gives you an achievable way to compete in your marketplace – often against brands who are much bigger than yourself. Ultimately, if you can secure a profitable top ranking, you’ll be able to flood your website with new visitors – and the more visitors you have, the bigger your market share is likely to be. This effect can often be so powerful that organic traffic will make or break a business, especially in the early days.
Overall, it’s easy to see that investing in SEO is one of the smartest things a savvy small business owner could ever do, and this guide has shown you just a handful of the many reasons why it’s one of the best investment you could ever make.